Light, scent and spectacle
A fusion of light and luxury awaits at the magical flagship boutique for The House of Amouage, located in the world-famous Dubai Mall. Created by high-end perfumery Amouage in collaboration with brand experience agency Héroïne and retail AV specialists Connectiv, the space is a breathtaking tribute to Oman’s natural beauty — and ENTTEC is proud to be part of the story.
At the heart of the boutique lies a standout installation: a glowing, interactive centrepiece known as the light orb. Powered by ENTTEC’s robust pixel control systems and lighting fixtures, the orb forms a shimmering jewel in the space — casting soft, reactive light across a four-metre sculptural mountain inspired by the Saiq Plateau and Oman’s iconic rose terraces.
For this ambitious concept, ENTTEC supplied a suite of products designed to deliver immersive, dynamic lighting control. The installation is powered by our S-PLAY SP1 show controller, which brings automation and flexibility to the boutique’s visual storytelling. Meanwhile, the OCTO pixel controller and Smart PXL 60 dots — robust, high-resolution LED nodes — ensure seamless integration and stunning light effects from the moment customers walk through the door. The OCTO and Smart PXL dots are also UL Listed, ensuring premium standards in safety and sustainability.
Conceptualised under the creative direction of Renaud Salmon, Amouage’s Chief Creative Officer, the boutique is a sensory journey, blending architecture, scent and storytelling into an experience unlike any other.
“Designed with Amouage’s longstanding architectural collaborators, Héroïne,” explains Salmon, “the space is an ode to the majestic mountains and canyons of Oman — a dichotomy between the natural and man-made worlds.”
The execution of this cutting-edge space was brought to life by Connectiv, a Dubai-based digital experience company known for blending physical and digital retail seamlessly.
“Art meets digital. Seamless boundaries and endless imageries,” says Connectiv CEO Joe Rabah. “One of the best A/V installations I’ve seen to date. So proud of what the Amouage team has accomplished. We’re grateful to be part of this momentous spectacle in Dubai Mall.”
The light orb installation isn’t just a visual spectacle — it forms part of a larger story. The entire boutique serves as a metaphor for the ancient Omani falaj irrigation channels, guiding both movement and mood throughout the store. It’s a physical representation of the flow of time, echoing the rhythm of the rose harvests that inspire Amouage’s signature scents.
Founded in the Sultanate of Oman in 1983, Amouage is globally renowned for creating some of the world’s most luxurious perfumes. Each boutique under Salmon’s direction is now a destination — not just a retail space, but an immersive exhibition of culture, craftsmanship, and creativity.
We’re proud to have worked with Connectiv to help bring this vision to life. ENTTEC’s technology helped elevate an already stunning concept into an unforgettable sensory experience — one that merges fragrance and light into a story customers can see, feel and remember.
The boutique is open daily on the 1st floor of the Dubai Mall, welcoming visitors from 10am to 11pm (midnight on Fridays and weekends). Whether you’re shopping or simply exploring, step inside and experience the glow for yourself.
