Pixel wall installation

(Auto China International Automotive Exhibition, Beijing, 2018)



– 1 x ELM (ENTTEC LED Mapper): ENTTEC’s award-winning pixel-mapping control software.

– 10 x Pixelator: ENTTEC’s flagship Ethernet > Pixel Link driver.

– 201 x PLink Injector. The Pixel Link system allows data to travel up to 300 metres on standard Cat 6 cables.

– 400+ metres of pixel tape, each dot being individually controllable. Learn more about ENTTEC’s range of pixel tape here.


What better way to convey the futuristic and fast-paced nature of roadcar technology than with sleek, moving beams of light?

Netherlands-based SoulMates Interactive was asked by A&A Expo to think about a solution that would conceal LED strips within the walls of Volkswagen‘s booth at the 2018 Auto China exhibition.

After intense evaluation and testing, it was concluded that individually addressable LEDs with 144 pixels per metre would be required to guarantee smooth transitions and keep the individual pixels neatly hidden beneath dark opaque diffusers.

It took three days on location in Beijing to assemble all the pixel strips and controlling hardware, with the resulting informative display providing eye-catching automotive echoes, highlighting selling points and features in a way somewhat reminiscent of the warning lights on a car dashboard. In total, 10 Pixelators and over 200 PLink Injectors (running from 100 power supplies) were used to great effect.


“With almost 400 metres of pixel tape and 50,000 pixels to control over 320 Universes, you have to seriously think about how to control it, and because we had good experiences in the past with ENTTEC, we soon selected ENTTEC LED Mapper (ELM) in combination with Enttec Pixelators.
And because it’s so easy to control ELM software using the lighting desk, our light operator had all the options he wanted to control the LED’s on only a single Universe.”
Dennis Wagner Technical Designer, SoulMates InterActive BV


Lighting design: Dennis Wagner installation:  Project conception & production: Client:

Thanks to Marc Decker @ SoulMates InterActive for his assistance.



Because movement of light is key to the visual concept here, this is a project that is much better illustrated in video form. So check out some of these captures of the wall in action:





Shopping list:

  • Black pixel tape RGB 8P60 (5V) 5m

    $180.50 +GST
    Buy Now
  • plink injector
    Our 2-Universe PLink Injector has been engineered to work alongside your Pixelator to extend your LED pixel layout over long distances.

    PLink Injector

    From $57.50 +GST
    Read more
  • Ethernet-to-Pixel converter

    World’s most powerful Ethernet-to-pixel protocol converter. With its high-speed network connection and rugged rackmount enclosure, the Pixelator can control an impressive impressive 24,576 channels (8,192 RGB pixels).


    $2,100.00 +GST
    Buy Now